With 'functional' beverages, brands push drinks that do more than taste good
Supermarket beverage aisles are starting to look a lot more like a pharmacy.
There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat.
Welcome to the frenzy of functional beverages – drinks designed to do more than just taste good or hydrate. What started in the late 1980s with caffeine- and vitamin-laced energy drinks like Red Bull has grown into a multi-billion-dollar industry. Hundreds of brands are vying for consumers’ attention with increasingly exotic ingredients and wellness-focused marketing.
Feeling stressed? Try a drink with ashwagandha, a shrub long used in herbal medicine. Want to enhance your workout? There are drinks containing chromium, a mineral that may boost metabolism. Want to get in a party mood without alcohol? Multiple companies are making non-alcoholic spirits and beers infused with ingredients like guayusa, a leaf containing caffeine and antioxidants.
Related articles
'Flying Apsaras' takes flight in Beijing, set for nationwide tour
A captivating original Chinese musical, Flying Apsaras, produced by Li Dun and featuring songs by so2024-04-30Blinken's Mideast trip dubbed futile exercise
Rescue work is underway after an Israeli bombing in the central Gaza Strip city of Deir el-Balah on2024-04-30China's first new energy vehicle battery base in Northeast was established in Changchun
Beijing, March15 (Youth.cn) -On March 14th, 2024, inside the FAW-FINDREAMS New Energy Power Battery2024-04-30Quan, Wang add two golds for China at diving World Cup in Berlin
(Xinhua) 10:46, March 25, 2024BERLIN, March 24 (Xinhua) -- China's Olympic champion Quan Hongchan cl2024-04-30- Chinese Foreign Minister Wang Yi, also a member of the Political Bureau of the Communist Party of Ch2024-04-30
Xi Focus: China Pursues Development for People's Well
Contact Us HomeNewsHighlightACWF NewsSocietyWom2024-04-30
atest comment