China's cultural tourism embraces immersive
BEIJING, Sept. 17 (Xinhua) -- Fans of ancient culture have been flocking to a museum in east China's Jiangsu Province to learn about the history of bronzeware and ceramics, immersing themselves in the virtual world through AR and VR technologies.
The Suzhou Bay Digital Art Museum, located in the city of Suzhou, opened to the public half a year ago, and it has been busy ever since.
"It has recorded over 150,000 visitor arrivals during the period," said Wang Bin, who is in charge of the museum project and the general manager of Suzhou Chuangyi Cultural Technology Co., Ltd.
"We will work to create more diverse immersive spaces for more tourist attractions across the country," Wang said after participating in a parallel forum of the 2023 Beijing Culture Forum, which concluded Friday.
In August 2023, China's Ministry of Culture and Tourism issued a notice announcing the first national smart tourism immersive experience new space cultivation pilot list, with 24 cultural venues, leisure blocks, theme parks, industrial parks, and tourist attractions selected. The Suzhou Bay Digital Art Museum was included on the list.
During the parallel forum, themed "In-depth integration of culture and tourism," experts, scholars and insiders in the cultural tourism industry at home and abroad also gathered to explore a new form of smart tourism.
Many industry experts said that immersive experience has become a new way to break the bottleneck in the development of the cultural tourism industry at this stage. By combining characteristic real scenes and lighting, as well as technologies such as AR and VR, immersive experience can create a new kind of cultural tourism consumption scene.
Jin Yuanpu, a professor and dean of the cultural and creative industries studies center of Renmin University of China, said that based on digital technologies such as big data and artificial intelligence, China's cultural tourism industry has ushered in a large number of new forms, with immersive experience one of the typical forms.
Tourism featuring immersive experiences is also popular in Xi'an, a city with over 3,100 years of history, and served as the capital for 13 dynasties in Chinese history in northwest China's Shaanxi Province.
At Huaqing Palace, one of the cultural landmarks in Xi'an, tourists can wear special costumes and have an immersive experience of a day in the Tang Dynasty (618-907).
In the first half of this year, major enterprises in China's cultural sector and related businesses recorded nearly 5.94 trillion yuan (about 827 billion U.S. dollars) of revenue in total, an increase of 7.3 percent from a year earlier, according to the National Bureau of Statistics.
Among the nine major categories in the sector, the cultural, entertainment and recreational enterprises, many of which are engaged in contact-based services, posted the strongest rebound.
According to Du Jiang, vice minister of culture and tourism, it is necessary to fully utilize science and technology to accelerate the cultivation and development of new products, new forms and new scenarios of digital cultural tourism.
(Editor:Fu Bo)
Related articles
Rolling Stones set to play New Orleans Jazz Fest 2024
NEW ORLEANS (AP) — It looks like the third time is the charm as the 2024 New Orleans Jazz & Heri2024-04-26An earthquake measuring 5.6 hits central Turkey. No immediate reports of casualties or damage
ANKARA, Turkey (AP) — A moderately-strong earthquake struck central Turkey on Thursday, the country’2024-04-26- LONDON (AP) — A British man who targeted schools and businesses with threatening letters in a six-we2024-04-26
Meet TikTok's NEWEST queen bee Leah Halton: Stunning Australian model, 23, is set to become the most
You might never have heard the name Leah Halton, but that hasn't stopped the stunning Australian fro2024-04-26Married With Children's WILD behind
A new book has laid bare the wild antics that went down on the Married... With Children set - reveal2024-04-26Barcelona to get floating desalination plant to help fight drought in northeastern Spain
BARCELONA, Spain (AP) — Spain’s drought-stricken region of Catalonia will install a floating desalin2024-04-26
atest comment